ClickBoost:
Enhancing User Engagement through Shareable Experiences
Pepper project
Discover problem
To improve the sharing feature within the Pepper app by simplifying the process for users to share deals, enhancing engagement, and driving app installations.
The Pepper app thrives on community-driven content, with users sharing deals that help others save money. However, despite the platform's popularity, the share functionality was underutilized. My goal in this project was to enhance the sharing process, making it intuitive and enjoyable, and to boost user engagement and app installations.
The existing design presented multiple barriers that deterred users from engaging with shared content, particularly across Android and iOS platforms. To address these issues, I followed a user-centered design process that aligned both user needs and business goals.
Problem Statement: Despite the significance of deal sharing in fostering an engaged community, Pepper's users faced friction when sharing or accessing shared content. Specifically:
Android users were forced to install the app when clicking shared links, resulting in a disrupted user flow.
iOS users were bombarded with repetitive app installation prompts.
This inconsistent experience frustrated users, causing many to abandon the process entirely, which led to lower engagement and a drop in shared deals. The business impact was clear: fewer app installations, reduced user engagement, and a diminished sense of community.
My Process
To approach this problem, I used the Double Diamond framework to guide my design process:
Discover: User Research & Data Analysis: I began by conducting extensive research into how users interacted with the sharing functionality. This involved:
Quantitative analysis: I tracked clickouts on sharing options across different platforms, focusing on app installations, user engagement, and the most frequently used social networks for sharing.
User feedback: I gathered feedback from users about their experiences when sharing deals, identifying key pain points such as forced app installations and hidden sharing options.
The data revealed that users were not only dissatisfied with the forced app installation flow but also found the placement of sharing options inconvenient, contributing to lower engagement.
Define: Analysing User Needs & Business Goals: After analyzing the data, I defined the problem: users were struggling with the sharing flow, and the app installation prompts were driving users away. I mapped out the current user flows and identified friction points, which informed the creation of new, optimized user flows. I also developed a user persona to guide my design decisions and ensure they aligned with user expectations.
Ideate: Generating Solutions & Wireframing: Once the problem was clearly defined, I moved to the ideation phase. My approach was to:
Reimagine the sharing experience: I hypothesised that relocating the sharing options to a more visible area would encourage users to engage more frequently.
Reduce friction for app installations: Instead of forcing users to install the app, I proposed adding a non-intrusive suggestion for app installation.
I sketched low-fidelity wireframes that illustrated a more user-friendly flow. These wireframes included:
Relocating the sharing options to be more visible and accessible.
Adding a prominent "copy link" feature for universal sharing.
Offering relevant social media platforms based on user preferences.
Product Users
New and Exist users
How many users clicked through sharing options and which social networks were used the most during the 30 days.
40.620
Total
click share on Facebook
click share on Messenger
click share on Twitter
click share on Whatsapp
60 000
50 000
40 000
30 000
20 000
10 000
0
iMessage
Copy url
Messenger
Telegram
Signal
Airdrop
Twitters
Social network using
Status quo
Prototype: High-Fidelity Design & User Flows
After validating the wireframes, I created high-fidelity prototypes that included:
A streamlined sharing interface that allowed users to share deals with a single tap.
Non-intrusive prompts suggesting users install the app if they hadn’t already, allowing them to continue browsing deals without interruptions.
I designed multiple user flows for different scenarios (i.e., Android and iOS users with or without the app installed), ensuring a seamless experience regardless of platform.
Added copy link as a main action for sharing link everywhere
Moved sharing options
on view port as a share button
Add the most used sharing options
Testing: User Feedback & Iterations
To ensure the design improvements met user needs, I tested the new sharing flows with a group of Android and iOS users. Key insights included:
Users appreciated the new visibility of sharing options and found the sharing process faster and more intuitive.
The non-intrusive app installation prompt led to fewer disruptions, with users more willing to install the app when they had the choice to continue without doing so.
Based on the feedback, I made minor tweaks to the design, improving the placement of certain elements and refining the notification behavior for app installations.
Tracking data options
Solution
The new design addressed the core issues by:
Making sharing options more accessible:
The sharing button was moved into the main viewport, increasing visibility and usability.
Introducing relevant social platforms and the "copy link" feature:
Users were provided with their most-used sharing platforms (e.g., WhatsApp, Facebook Messenger, Twitter) directly within the share options, and could copy links to share on any platform.
Reducing friction for app installations:
Instead of a forced installation prompt, users were shown a subtle notification suggesting they install the app, allowing them to continue browsing if they chose not to install it immediately.
Result
The redesigned sharing experience resulted in significant improvements:
10% increase in shared deals across the platform.
Higher app installations due to the non-intrusive prompts, encouraging users to install the app when they were ready.
Improved user satisfaction, with users reporting a smoother and more enjoyable sharing process.
The business goal of fostering a more engaged community was successfully achieved, with users sharing more deals and contributing to a vibrant, active Pepper community.
New release
Conclusion
This project highlighted the importance of seamless user experiences in driving engagement and achieving business objectives. By removing friction from the sharing process and aligning the app’s flow with user expectations, we were able to enhance both the user experience and business outcomes.
The success of this project reaffirms my belief in user-centered design, and the value of data-driven decision-making to identify and resolve core issues. I look forward to applying these insights to future projects where user engagement and community-building are at the forefront.
Thank You
For Watching
Shima Ghasemi
