Shima Ghasemi
Shima Ghasemi
Senior Product Designer
Senior Product Designer
With nearly a decade in B2C and Fintech, I specialize in front-end development for eCommerce and social community platforms. I bring a strong blend of technical and design skills to create user-centric, high-performance interfaces. My experience spans from concept to launch, allowing me to bridge design and development seamlessly. Working with international teams, I’m driven by new challenges and a commitment to delivering impactful, innovative solutions.
With nearly a decade in B2C and Fintech, I specialize in front-end development for eCommerce and social community platforms. I bring a strong blend of technical and design skills to create user-centric, high-performance interfaces. My experience spans from concept to launch, allowing me to bridge design and development seamlessly. Working with international teams, I’m driven by new challenges and a commitment to delivering impactful, innovative solutions.
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Boosted Engagement and Clickouts by Simplifying Deal Discovery
📈 +5.6% Views | 🛒 +3% Clickouts | 🚀 Smoother User Experience
"A research-driven redesign that made finding deals easier, driving higher engagement and more conversions."
Boosted Engagement and Clickouts by Simplifying Deal Discovery
📈 +5.6% Views | 🛒 +3% Clickouts | 🚀 Smoother User Experience
"A research-driven redesign that made finding deals easier, driving higher engagement and more conversions."
Boosted Engagement and Clickouts by Simplifying Deal Discovery
📈 +5.6% Views | 🛒 +3% Clickouts | 🚀 Smoother User Experience
"A research-driven redesign that made finding deals easier, driving higher engagement and more conversions."
Enhancing User Retention in Too Good To Go App
Enhanced user retention via redesigned loyalty features and personalized search.
Conducted user research and usability testing to address pain points.
Boosted engagement through targeted UX/UI improvements and gamification.
Enhancing User Retention in Too Good To Go App
Focus was to enhance user retention by redesigning key app features, including challenges, rewards, and a loyalty program.
Enhancing User Retention in Too Good To Go App
Enhanced user retention via redesigned loyalty features and personalized search.
Conducted user research and usability testing to address pain points.
Boosted engagement through targeted UX/UI improvements and gamification.
Boosting Slack Activation: A Smarter Onboarding Experience
📈 +25% Activation | 📉 -20% Drop-Offs | ⏳ 50% Faster Engagement
"Reducing friction, increasing retention, and making onboarding effortless."
Boosting Slack Activation: A Smarter Onboarding Experience
📈 +25% Activation | 📉 -20% Drop-Offs | ⏳ 50% Faster Engagement
"Reducing friction, increasing retention, and making onboarding effortless."
Boosting Slack Activation: A Smarter Onboarding Experience
📈 +25% Activation | 📉 -20% Drop-Offs | ⏳ 50% Faster Engagement
"Reducing friction, increasing retention, and making onboarding effortless."
Optimising User Engagement with 'Hottest Deals' Widget
Enhanced user engagement through A/B tests by introducing a 'Hottest Deals' tab.
Used visual cues and onboarding to boost click-through rates by over 230%.
Improved user interaction via refined widget placement and interface adjustments.
Optimising User Engagement with 'Hottest Deals' Widget
A comprehensive A/B testing analysis conducted to enhance user interaction with our 'Hottest Deals' feature.
Optimising User Engagement with 'Hottest Deals' Widget
Enhanced user engagement through A/B tests by introducing a 'Hottest Deals' tab.
Used visual cues and onboarding to boost click-through rates by over 230%.
Improved user interaction via refined widget placement and interface adjustments.
Simplifying Office Communication and Meeting Space Management
Improved office communication and meeting space management through UX enhancements.
Utilized user journey mapping, flowcharts, and wireframes to identify and address user pain points.
Designed intuitive solutions, enhancing user navigation and operational efficiency.
Simplifying Office Communication and Meeting Space Management
A UX case study on optimizing room booking for iOS
Simplifying Office Communication and Meeting Space Management
Improved office communication and meeting space management through UX enhancements.
Utilized user journey mapping, flowcharts, and wireframes to identify and address user pain points.
Designed intuitive solutions, enhancing user navigation and operational efficiency.
Process
This demonstrates how my process balances creativity with precision, ensuring that each step—from discovery to delivery—aligns with user needs and goals.
01
Discover
Conducting brainstorming sessions to fully understand both the users' needs and the company's goals. This helps me define the project scope and objectives clearly, laying a solid foundation for everything that follows in the design process.
Define
Gather more detailed information about the ideal client, explore market opportunities, and conduct design sprints. I also prioritize getting direct feedback from users through surveys and field activities, ensuring that real user insights guide the design.
02
Develop
Defining the user experience, testing and evaluating design concepts. I analyze how these designs will influence user behavior and impact the overall experience, ensuring that every decision enhances usability and engagement.
03
Deliver
Determine the design patterns and elements for the template pages, explore different framework options, and collaborate with developers to test the design functionality."
04
Process
This demonstrates how my process balances creativity with precision, ensuring that each step—from discovery to delivery—aligns with user needs and goals.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
This demonstrates how my process balances creativity with precision, ensuring that each step—from discovery to delivery—aligns with user needs and goals.
01
Discover
Conducting brainstorming sessions to fully understand both the users' needs and the company's goals. This helps me define the project scope and objectives clearly, laying a solid foundation for everything that follows in the design process.
Define
Gather more detailed information about the ideal client, explore market opportunities, and conduct design sprints. I also prioritize getting direct feedback from users through surveys and field activities, ensuring that real user insights guide the design.
02
Develop
Defining the user experience, testing and evaluating design concepts. I analyze how these designs will influence user behavior and impact the overall experience, ensuring that every decision enhances usability and engagement.
03
Deliver
Determine the design patterns and elements for the template pages, explore different framework options, and collaborate with developers to test the design functionality."
04
Skills
Skills
Usability Testing
Usability Testing
Usability Testing
User Interviews
User Interviews
User Interviews
Stakeholder Interviews
Stakeholder Interviews
Stakeholder Interviews
Surveys
Surveys
Surveys
Focus Groups
A/B Testing
A/B Testing
A/B Testing
Task Analysis
Task Analysis
Task Analysis
Benchmarking
Benchmarking
Benchmarking
Competitive Analysis
Competitive Analysis
Competitive Analysis
Jobs to Be Done
Jobs to Be Done
Jobs to Be Done
Wireframing
Wireframing
Wireframing
Prototyping
Prototyping
Prototyping
Accessibility Systems
Accessibility Systems
Accessibility Systems
Material Design, iOS HIG
Material Design, iOS HIG
Material Design, iOS HIG
User Flows
User Flows
User Flows
Journey Mapping
Journey Mapping
Journey Mapping
Desk Research
Desk Research
Desk Research
Figma
Figma
Figma
Design Thinking
Design Thinking
Design Thinking
Problem Solving
Problem Solving
Problem Solving
Front End Developer
Front End Developer
Front End Developer
+ More
+ More
+ More
Experience
Experience
Product Designer
Product Designer
Product Designer
Atolls (Pepper)
Atolls (Pepper)
Germany, Berlin -
Germany, Berlin -
Dec 2022 - Present
Dec 2022 - Present
Senior Product Designer
Senior Product Designer
Senior Product Designer
ZarinPal
ZarinPal
Iran, Tehran -
Iran, Tehran -
Jun 2021 - Jun 2022
Jun 2021 - Jun 2022
Product Designer
Product Designer
Product Designer
Ronak Sotware Group
Ronak Sotware Group
Iran, Tehran -
Iran, Tehran -
March 2020 - Aug 2021
March 2020 - Aug 2021
Frequently asked questions
What is your design process?
How do you measure the success of your UX designs?
What is your design process?
How do you measure the success of your UX designs?
What is your design process?
How do you measure the success of your UX designs?
Contact me: shimaghasemi36@gmail.com
Contact me: shimaghasemi36@gmail.com